Thursday 14th September 2017, 9.30am to 1.00pm, JET, Kensington Place. Please contact the administrator to book your place.

This will be a lightning tour of good governance to help improve Board performance for new or prospective Board members and to help staff who have to work with Boards gain a greater appreciation of the roles and responsibility board members have and how to utilised this voluntary leadership for the maximum benefit of the organisation.
Charity trustees are the people who serve on the governing body (board) of a charity, they can be known as trustees, directors, board members, governors or committee members. They are responsible for the general control and management of the administration of a charity, they generally don’t get involved in the day to day activities of physically running the charity, (although in some smaller charities this is often necessary) although they are responsible for ensuring the charity runs well, their role is primarily about good governance.

The great majority of trustees serve in a voluntary capacity and don’t expect to receive any payment for their work; they come from all walks of life, and are united by their common interest in the cause and often a desire to create a positive change in society. Being a trustee should be rewarding and enjoyable, and an opportunity to serve the community whilst learning new skills, broadening horizons and experiences.

This workshop will provide an overview of the different roles and responsibilities of trustees, how they can develop their own skills, knowledge and understanding in the role in the future, in order to best support the organisation.

With Jane Galloway of http://www.arclightsolutions.co.uk/

This training is free for AJC members.

Wednesday 13th September 2017 9.30pm to 1.00pm, JET, Kensington Place. Please contact the administrator to book your place.

This course is an ideal introduction to the basic principles of marketing, whether large or small, it will help you to explore the best marketing methods for your organisation, product or service. It is aimed specifically at the not for profit sector, giving you an overview of the different marketing methods (traditional and online) that can be used to promote your organisation in a cost effect manner.
It will appeal to novice marketers as well as experienced managers who are looking for a refresher and inspiration for new marketing ideas. It will also be relevant for managers and trustees who have an overall responsibility for raising the profile of their organisation.
In this workshop we will review the basic principles of marketing, to understand why people buy, the purchasing cycle, product life cycles, how to develop your own marketing strategy and how to write a robust and practical marketing plan. We will also look at how to undertake effective market research, on a shoe string budget that will help you segment your market, understand your competition and indentify new potential customers/clients.
We will also look in more detail at the different marketing methods you can use to recruit members, supporters and donors, as well as looking at:
 Why people buy, the purchasing cycle and Product life cycles
 Market research and how to Segment your market
 The Competition
 Becoming a brand leader
 Developing a marketing strategy and writing the plan
 Budgets and Sales forecasting
 The Marketing Mix
You will discover what marketing tools and techniques will be the most appropriate for your organisation, gaining an insight into effective sales techniques and understanding why people buy into your cause, how you can build brand identity and customer loyalty.

With Jane Galloway of http://arclightsolutions.co.uk/

This training is free for AJC members.

Tuesday 12th September 2017 5.00pm to 6.00pm, JET, Kensington Place. Please contact the administrator to book your place.

Performance appraisals can be a valuable part of an effective staff management process and can add to the successful development of the organisation as a whole. When done correctly, appraisals offer managers an opportunity to; give positive feedback to employees; become more acutely aware of their team’s personal skills and goals; manage on a more bespoke level; encouraging employees to improve their daily performance and ultimately that of the organisation. Successful regular appraisals also make employees aware of the organisations longer term goals and provide a chance to review, assess, de-brief and generally develop the skills and confidence of the person being appraised. However, the process often isn’t as valuable or effective as it could be, because appraisals tend to focus too heavily on procedures and not on people and the manager conducting the appraisal is often not trained, experienced or close enough to the person being appraised for the appraisal to have any real value. Appraisals then risk becoming a tick box exercise that can cause anxiety, with the information gained often forgotten until the next scheduled appraisal. So if you’d like to know more about what will make you a first-rate appraiser, what the of value one-to-one reviews are and the best ways to conduct them, then this one hour introduction is for you.

With Bill Treweek of http://arclightsolutions.co.uk/

This training is free for AJC members.